2025 marked the official launch year of Shop Honda Racing, introducing a new digital platform designed to connect fans directly with Honda Racing Australia through official merchandise and content.
In July, Shop Honda Racing was introduced through a small launch initiative supporting the Breast Cancer Foundation, featuring a charity auction of exclusive Honda Racing items. The auction provided an early opportunity to engage the community while using the platform to support a meaningful cause, setting up the foundations for the Honda Racing brand.
Following this, August saw the official launch of the Shop Honda Racing website, with the online store going live and open to the public. The platform was developed to provide a seamless shopping experience while acting as a central destination for Honda Racing news, updates, and official merchandise.
Since launch, several products have quickly emerged as fan favourites, with the Honda Polos becoming one of the most popular items across the store. The strong response to the polos reflects the demand for a clean, wearable Honda Racing apparel that can be worn both at the track and beyond.
The launch of Shop Honda Racing represented a key step in expanding Honda Racing Australia’s digital footprint, offering supporters direct access to authentic products while strengthening the connection between the racing program and its fan base.
As the platform continues to grow, Shop Honda Racing will look to expand its product range, content offerings, and community initiatives, building the foundations established throughout 2025.
